Internet Marketing Digital_marketing_for_dummies | Page 353

Focusing on Your Content’s Quantity Instead
of Quality
The truth is that the Internet doesn’t need another blog post, podcast, or YouTube video.
Much has been written about the amount of content added to the web each day. It is, indeed,
a staggering amount. Our social media feeds and email inboxes are crammed with content.
That said, the Internet does lack remarkable content, and if you can provide it, you will get
traction from it. Instead of creating ten new blog posts over the next month, put ten times
the effort into creating a single remarkable post. Then, prime the pump by forcing some
eyeballs on your masterpiece by buying traffic to it, as discussed in Chapter 10.