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Calling a Test
As we state earlier, you don’t want a test to run indefinitely. You need to set a testing
timeline and stick to it so that you can analyze the data and make informed decisions.
Here’s when you know you can call your test:
Your test timeline matches your schedule: Make sure to actually run your test for the
time you scheduled it for. Do not call a test early because it “looks good” and gives
you favorable data. Likewise, don’t string out a test longer because you didn’t get the
results you wanted. When you hit your scheduled end date, call the test.
You’ve ”completed the week”: Unless otherwise specified by your test duration
calculator, your test should run for a full seven days before calling it. In other words, a
test that starts on a Tuesday must end on a future Tuesday to ensure that you’ve
collected the minimum amount of data to make informed decisions.