whether people are consuming your content. Here are other types of qualitative data and how to collect it:
User surveys: Use a tool such as TruConversion( https:// www. truconversion. com /) to survey your site visitors and get qualitative data to analyze.
Session recordings: Also use TruConversion to record visitor sessions and analyze those recording to find elements to test on the page.
Customer service questions: Any team members who talk to customers are often a treasure trove of qualitative data.
Using qualitative tools
Qualitative data is incredibly important and severely underused. Some great tools are available, so start with one and move on to others when you run into user knowledge gaps. These tools can include:
TruConversion( https:// www. truconversion. com /): This suite of tools has heat maps, session recordings, user surveys, funnel analysis, and form-field analysis.
Crazy Egg( https:// www. crazyegg. com /): Focuses primarily on heat maps, tracking clicks, mouse movement, and scrolling.
UsabilityHub( https:// usabilityhub. com /): This site has five different styles of user tests:
Preference test Five-second test Click test Question test Navflow test
UsabilityHub’ s five-second test, and ones like it, are extremely powerful. The fivesecond test measures people’ s first impressions of your site. If people can’ t figure out who you are and what they’ re supposed to do on your site within five seconds, you need to rethink your page.