Internet Marketing Digital_marketing_for_dummies | Page 329

2. Does the page get enough raw conversions?
3. Does this page directly impact my goals? If indirect, how far away from the primary
conversion action is the page?
4. What’s the potential impact on your goal, such as for sales or leads?
Answering these four questions before you commit to testing a page accomplishes the
following:
Qualifies that the page is worth using resources to test.
Gives you an idea of whether testing will actually be useful.
By determining which pages aren’t worth split testing, you can find the pages that merit
testing.