Internet Marketing Digital_marketing_for_dummies | Page 319

Source: https://analytics.google.com/analytics/web/?authuser=1#crbuilder/cr-
builder/a54278530w87158541p90451453//CREATE/
FIGURE 12-8: Creating a custom report for In-Market.
The report you created loads, and you now have a report that you can come back to
repeatedly to study the interests of the users who have opted in.
Affinity Category report
Again, the Affinity Category report compiles what your users like and are interested in.
This information allows you to create more customized campaigns by targeting specific
interests. When looking at this data, setting the data view type to Comparison is best. (Click
the Comparison View button, located on the right of the page.) This view highlights
interests better than raw numbers do. Interests are listed from top likes to dislikes, as
shown in Figures 12-9 and 12-10.
Source: https://analytics.google.com/analytics/web/?authuser=1#crbuilder/cr-
builder/a54278530w87158541p90451453//CREATE/
FIGURE 12-9: An Affinity report that shows the top interests for this audience.