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flash sale for one of DigitalMarketer ’s products, the Content Engine:
http://www.digitalmarketer.com/lp/the-content-engine?utm_source=house-list-
email-boradcast&utm_medium=email&utm_content=content-engine-flash-mail-
1&utm_campaign=content-engine-flash-sale-1-1-16
Your UTM might look something like the preceding. Following is breakdown of this URL
with a UTM by section:
http://www.digitalmarketer.com/lp/the-content-engine : The hyperlink.
?utm_source=house-list-email-broadcast: The campaign source, which is the
referring source of the traffic. In this case, it’s an email to our “house” email list.
&utm_medium=email: Campaign medium, which is how the user was referred. In this
case it was via email.
&utm_content=content-engine-flash-mail-1: Campaign content, which is the ad or
campaign identifier you assign. In this case, this is the first email for the Content
Engine flash sale promotion.
&utm_campaign=content-engine-flash-sale-1-1-16: Campaign name, which is the
specific promotion or strategy. In this case, this campaign is the Content Engine flash
sale beginning on January 1st, 2016.
Creating UTM parameters for your URLs
Google makes building UTM links super easy with a free, easy-to-use UTM builder called
the Google Analytics URL Builder. Visit the page, follow the steps, and plug in your
information to automatically generate a hyperlink with UTM parameters that you can then
track with Google Analytics — that is, if you’ve properly set up a Google Analytics
account. If you haven’t already, visit Google Analytics Help Center. This resource contains
further instructions about how you can use each of the different UTM parameters.
Creating properly attributed hyperlinks takes some time to get used to, but the data
it provides is worth its weight in gold. To make consistency easy, create a unified
document in which you track all the hyperlinks you use, which will make it easy to
refer back to when you’re analyzing later.
UTM parameters are case sensitive, so if you use abc for your utm_campaign tags
on some links and ABC for your utm_campaign tags on other links, they show up as
separate campaigns in your Google Analytics.