Internet Marketing Digital_marketing_for_dummies | Page 295

TOOLS THAT ENSURE EMAIL DELIVERABILITY
Several applications can help you ensure a high percentage of email deliverability. A few of our favorites are the
following:
Mail Monitor ( http://mailmonitor.com ): Mail Monitor breaks down delivery per IP address, message, and
email service.
Return Path ( https://senderscore.org ): If you have your own IP address, Return Path allows you to monitor
your reputation and set up alerts. You get a baseline email deliverability score.
EmailReach ( www.emailreach.com ): This service allows you to set up tracking on domain and IP blacklisting
and scans these blacklists daily, notifying you if you’ve been added.