Internet Marketing Digital_marketing_for_dummies | Page 292

Add a countdown. Phrases like “Four days until this sale is over forever!” and “You’ll
never get this deal again!” increase the urgency of the promotion. You can increase the
urgency even more by adding a countdown clock or timer to show customers exactly
how much time they have.
Use animated GIFs. Pretty or funny moving images in an inbox catch people’s
attention. If you have access to a designer who can make custom animated GIFs, have
that person create some for you. If not, sites like Giphy ( http://giphy.com ) offer free
GIFs that you can use to give your emails an extra edge.
FIGURE 11-9: An example of a “Your Thoughts?” email that engages the audience.