Internet Marketing Digital_marketing_for_dummies | Page 29

Source: http://www.digitalmarketer.com/launching-a-business/
FIGURE 1-6: Fill in the blanks on your Statement of Value.
The role of your marketing is to assist in moving a prospect, lead, or customer
from one stage of the customer journey to the next. At the beginning of this journey,
your customer is in the Before state. By the end, you will have taken your customer on
a journey to that customer ’s ideal After state.