Internet Marketing Digital_marketing_for_dummies | Page 274

FIGURE 11-3: An annual promotional planning worksheet.
You can download your own 12-Month Promotional Planning Worksheet at
http://www.digitalmarketer.com/email-planning .
Developing a marketing plan
Creating and developing an annual marketing plan takes some time, but after it’s done, you
have a solid framework for building your promotional calendar. Follow these steps:
1. Write your 12-month revenue goals.