Internet Marketing Digital_marketing_for_dummies | Page 272

FIGURE 11-2: A promotional asset sheet.
Be sure that whatever record you keep of your promotional assets contains the following
information:
Name of the product or service
Price (both full price and sale price)
Where the transaction occurs
Whether you’ve sold this product or service via email before
Whether past marketing efforts worked (and why or why not)
When you last promoted this product or service