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triggered for the following search queries:
Best lawn service
Lawn service Austin
Dan’s lawn service and landscaping
The preceding terms trigger your phrase match ad because the words lawn and service
appear next to each other in the search query. However, with phrase match, your ad
would not be triggered by the following search queries:
Lawn mowing service
Lawn and landscaping service
Your ad would not be triggered by those search queries because the words lawn and
service do not appear in the same order as they do in the campaign.
Broad match: With broad match, Google shows your ad for similar phrases to and
relevant variations from the keyword. This includes plurals, synonyms, misspellings,
and related searched and relevant variations. In contrast to the other keyword match
types, broad match has no symbol designation.
If your broad match keyword is lawn service, Google may trigger your ad for search
queries that include
Lawn mowing service prices
Lawn services near me
Lawn service name ideas
Creative lawn service names
While this can place your ad in front of a large audience, it may not place it in front of
the right audience. Because broad match can trigger so much, we don’t recommend it
for someone just starting out in AdWords.
Broad match modifier (BMM): This keyword type triggers your ad fo