When using Twitter, look for tweets that perform exceptionally well. If one of your tweets results in high engagement, the tweet will likely do well as an advertisement. Consider investing money in that tweet and promoting it to your cold audiences.
Google
Google AdWords is a great traffic platform because you can present ads to people when they are actively looking for a solution. Google’ s AdWords program shows ads to people based on the keywords they type into the Google search engine. For example, if a searcher types“ buy dog treats” into Google, a company that sells dog treats can place a bid to show an ad on the results page, as shown in Figure 10-4. People use Google to research products and services, and the search queries they type in offer insight into the pain points they face and the solutions and benefits they are looking for.
Source: https:// www. google. com / webhp? sourceid = chrome-instant & ion = 1 & espv = 2 & ie = UTF-8 # q = buy % 20dog % 20treats FIGURE 10-4: Ads appear for the search query“ buy dog treats” on the Google platform.
In comparison to other platforms, Google ads are seen as less interruptive and invasive, and they require less of an introduction to your prospects because people are actively searching for a solution. Although AdWords is generally more expensive than other traffic stores, it is very effective at generating high-quality leads and customers: Even though they may never have heard of you, these potential customers actively seek solutions and are often more open to becoming leads and customers.
Here
are some aspects to note about Google AdWords:
You need a goal: AdWords isn’ t a platform you just get on to run some traffic and test