Within the copy, hit upon a pain point your target audience deals with and then give people a solution( your offer, of course).
If you have the room, add a sentence to eliminate doubt and overcome a reason the customer may have for choosing not to buy.
Finally, consider what you want people to do after they’ ve finished reading your ad. Include a strong call to action to help move them to the next level.
Next, make sure that the image accompanying your copy portrays and backs up your marketing message. The image ties the ad together and makes the ad feel congruent. You don’ t want an image that feels as though it came out of left field and has nothing to do with the copy or the offer. The image should stand out and be eye catching but not spammylooking, so avoid too many arrows or obnoxious colors. Ultimately, you want the image to resonate with your market. If making images isn’ t your strong suit, or you don’ t have a graphic designer, consider using tools such as Canva( https:// www. canva. com /) or outsourcing your graphics with services such as Fiverr( https:// www. fiverr. com /) or Upwork( https:// www. upwork. com /) to create professional images for your ads.
Figure 10-3 depicts the elements that make up a Facebook ad and what to include.