Internet Marketing Digital_marketing_for_dummies | Page 221

Source: https://twitter.com/Lowes/status/780098549962928128
FIGURE 9-6: Lowe’s uses Twitter to link to its website and build brand awareness and authority.
Growing your social following
You can get more fans, followers, or connections for your social media channels by
applying the same principles to all your social media channels in your effort to expand
your following. Social sharing plug-ins, profile optimization, and indoctrination email
series are all tactics that will grow your social channels.
Most content management systems (CMS) tools, such as WordPress, Shopify, or
Squarespace, offer the capability to add social sharing plug-ins to many different places on
your site. Use these plug-ins to make it easy for users to share your content on the major
social media channels with a click of a button. Anytime you see something on your pages
that can be social, be sure that social sharing functionality has been applied.
Optimizing your social media profiles also helps you to gain followers. Search engines on
social media channels are notoriously weak and often rely on the information you provide
on your profile to improve search functions. Make sure to use proper image sizes on your
cover and profile pages, and complete every relevant field in your profile so that the