Internet Marketing Digital_marketing_for_dummies | Page 202

sites.
On most review sites, review scores outweigh the number of reviews. Focus on
getting fantastic reviews from satisfied customers. Sure, the sheer number of reviews
you receive is important, but only if those reviews indicate that your customers are
happy with your business.
Step 2: Claim your profile
If you’ve been in business for a while, you’re likely listed on virtually every review site,
whether you know it or not. Visit the relevant review sites, and search for your business.
Then claim your business (or start a profile if needed) on the review site by answering
questions and performing verification checks that prove the business is yours. By claiming
your business, you can manage your profile, make edits, and add information to your
profile on the review site.
Fix any inaccuracies in your profile, and add information that current and potential
customers may find helpful, such as hours of operation, location, contact information, and
company history. Within the description, include keywords wherever it makes sense to do
so, and use categorization appropriately to improve your search rankings within the
review site platform.
Optimizing for search engine robots
Search engine robots are programs that visit web pages and “crawl” or index the content
on those pages. However, if barriers have been placed, the robot can’t crawl the page, so
that page doesn’t get indexed or served to searchers. One of your search marketing goals
should be to make it as easy as possible for search robots to access and index your pages.
At this point, search marketing can become extremely technical. If your website is
unintentionally creating barriers and “speed bumps” for search engines, you may need to
involve a search engine optimization (SEO) professional who understands the technical
side of search marketing.
To determine whether your website has robot optimization issues, install Google Search
Console ( https://www.google.com/webmasters/tools/home ) on your website. Google
Search Console (formerly Google Webmaster Tools) is a free tool that allows you to see
your website as the Google search engine sees it. You can view important technical
information about search robots’ capability to index your website, including the following:
Index status: The total number of URLs from your site that have been added to
Google’s index. If your website has 100 pages, for example, you should see that
number of pages in the index-status report.
URL errors: Pages that Google is having difficulty accessing. Investigate the reasons