Internet Marketing Digital_marketing_for_dummies | Page 191

Other assets you might create to satisfy the intent of a searcher include podcasts, videos,
and social media updates.
The web page or asset needs to be discoverable by the search engine that the
marketer is targeting. The Pinterest search engine, for example, discovers new
Pinterest pins added to your Pinterest boards, and the Google search engine discovers
new web pages and blog posts added to your website (assuming that you haven’t
created any technical barriers for the search engine). We talk more about technical
barriers in the “Optimizing for search engine robots” section, later in this chapter.
If the web page or asset you create satisfies the intent, context, or both of a searcher, it has
a chance to be shown to that searcher. That said, many factors determine which web pages
and assets are shown for any given query. In the following sections, we go into more detail
about these factors and how to optimize your assets so that they are more likely to appear
in front of your ideal searcher.