Source: https:// adwords. google. com / ko / KeywordPlanner / Home? _ c = 7275033004 &_ u = 6764193964 & authuser = 0 &_ o = cues # search
FIGURE 8-4: Planning keywords with Google AdWords Keyword Planner.
The Google AdWords Keyword Planner gives you the following information about each query:
Average monthly searchers: The average number of times people have searched for this exact keyword based on the date range and targeting settings that you select.
Competition: The number of advertisers bidding on this keyword or keyword phrase for a paid traffic campaign( turn to Chapter 10 for information about paid traffic). In the Competition column, you can see whether the competition for a keyword idea is low, medium, or high.
Don’ t be discouraged if you research keywords and find that the Google AdWords Keyword Planner has no information to report. The main reason to use this tool is to research keywords to target on Google’ s advertising platform. Keywords that may be absolutely relevant to your business, and thus good keywords to target, may not appear in this tool, particularly for branded queries such as the names of your products, services, or brands.
Satisfying searchers
Much like bloodhounds on a hunt, people often search the web until they satisfy their intent, context, or both. To compete for a search query, a marketer needs to create a web page or asset that satisfies the searcher’ s query. That web page or asset could be anything