Internet Marketing Digital_marketing_for_dummies | Page 185

FIGURE 8-2: A discoverable search query for local bed-and-breakfast inns.
On the other hand, the searcher might be searching for a specific bed-and-breakfast, such
as Austin’s Inn at Pearl Street, in which case she types a query such as “reviews of Austin’s
Inn at Pearl Street.” This query is a branded search query (see Figure 8-3).