Internet Marketing Digital_marketing_for_dummies | Page 182

Source: www.google.com
FIGURE 8-1: Google displays ads at the top and in the top-right corners of search result pages.
As a result, it’s in a search engine’s best interest to serve the best, most popular, most
relevant content to searchers. Failure to deliver what searchers want sends those searchers
elsewhere to find what they’re looking for, which means less opportunity to show ads.
Other search engines generate revenue by establishing affiliate relationships with the
businesses to which they refer traffic. When a searcher visits one of these affiliate partners
and makes a purchase, the search engine makes a commission on that sale.