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whereas a customer review video is shot by the customer, likely with his or her cell phone
camera. To get more reviews, both in written and video form, follow up with past
customers via email and ask for an honest review; you can incentive your customers to
leave reviews by offering coupons and contests.
Cross-sells
Amazon.com does cross-selling well with its Customers Who Bought This Item Also
Bought section, as shown in Figure 7-5, where the site suggests other products that a
customer may want to add to his or her cart based on the product that is currently being
viewed. Cross-sells are an effective way to increase your basket size, or offer an
alternative, related product that may better suit potential customers’ needs, thus ensuring a
sale.
Source: https://www.amazon.com
FIGURE 7-5: Amazon offers cross-sells in an attempt to increase the basket size of a customer.