Internet Marketing Digital_marketing_for_dummies | Page 166

easy to understand.
Product videos: A video demonstrating the product in action.
Upsells/Cross-sells: Additional products this prospect might be interested in.
Crate & Barrel refers to this as “People who viewed this item also bought.”
Source: http://www.digitalmarketer.com/lp/sbp/get-content-engine/
FIGURE 7-2: An example of a landing page for a product.