Internet Marketing Digital_marketing_for_dummies | Page 158

IN THIS PART …
Discover the various types of landing pages and when to use them. Learn what types of
content gets prospects to visit your landing page and buy your product.
Determine what your market is searching for on sites like Google and Bing, and position
your business to reap the benefits of search traffic.
Take advantage of social media to build your brand, handle customer service issues, and
interact with prospects, customers, and partners.
Create paid traffic campaigns and effectively drive traffic to your website or landing page
by using the Big Six traffic sources: Facebook, Twitter, Google, YouTube, Pinterest, and
LinkedIn.
Launch email marketing campaigns that move people through the customer journey, build
relationships, and drive traffic to your website.