Internet Marketing Digital_marketing_for_dummies | Page 138

fairly popular among bloggers. This blog article might be your favorite blog, podcast,
tool, or other item of the week. The content is usually relatively short and describes a
single article, tool, or other resource that you curate, link to, and describe.
People-to-follow post
In this post, you recommend which experts or businesses your audience should be
following. Collect a list of influential people, describe them, and provide links through
which your audience can connect with the influencers via their website, social media
channels, events, and books.
Entertaining the masses
When people come across content that entertains them, they’re likely to share it on social
media channels such as Facebook and Twitter. Producing entertaining content can be
difficult, but if you can make it work, it can be a very effective type of blog post.
Following are five blog post types that entertain.
Story post
Stories are engaging, which is why they make effective blog posts. In this article, you tell a
story that would entertain your market. Story posts don’t have to be epic pieces of content;
not all stories have to be complex. For example, commercials create entertaining stories
all the time in fewer than 60 seconds.
Satire post
In the satire post, be humorous through the use of irony or extreme exaggeration. This
kind of content works well with timely issues such as politics or sports. The Onion, which
is a farcical newspaper featuring world, national, and community news, is a prime example
of a digital media company creating satirical content.
Cartoon post
For the cartoon post, center your article around a cartoon that makes your audience laugh
and think about issues and events in your niche. This type of post works well as a series,
and you can run it daily, weekly, or monthly.
Meme post
Memes are humorous pieces of content that spread virally across the web. A meme post
can be similar to the satire post or the cartoon post. In the post, you create your own meme
or pull together a curated set of memes from across the web. Figure 6-4 shows an example
of a mem