Internet Marketing Digital_marketing_for_dummies | Page 136

For this type of post, you gather multiple pieces of content from outside sources that your
audience will find relevant and interesting. Provide a description of the content and link to
it. It’s that simple. The articles you link to may not even have a common thread other than
they’d be relevant or interesting to your readers. This content can take the form of what
your company is reading and then link to different blogs, articles, and books you’ve
gained value from. Another option is to use a tool like BuzzSumo to find the most socially
viral content on a given topic and aggregate it into one post.
A post like this can work well as a series that publishes once a week or once a month.
Remember to notify those that you link to via email or social media to give yourself the
maximum opportunity to get the post shared by the people you’ve included in your link
roundup.
Quote post
Quotes are inspirational and thought provoking, which is why they make for an excellent
blog article. Pull together quotes from multiple influencers across a specific topic to create
a quote post. Again, if applicable, be sure to notify those you quote that you have included
them in your post. Figure 6-3 shows a post by Business.com that collects and links to its
favorite quotes from Social Media Marketing World. In the blog post, Business.com
doesn’t put the quotes in a numbered list but rather takes the time to make the quotes
visually appealing and uses images that make the post more engaging.