Internet Marketing Digital_marketing_for_dummies | Page 119

Consider these “social proof” headlines: Why 1000’s of Bostonians Will Gather in Boston Common on December 8th What Dr. Oz Eats for a Midnight Snack The New Justin Timberlake Video Everyone is Talking About Revealing the new Keeping your audience informed about new developments in your field builds authority and keeps your audience tuned in. Blog posts that center on the cutting edge need a headline that stands out and conveys the newness or urgency of the latest information. These headlines often work well when combined with a curiosity element and are known as news headlines. Take, for example, these news headlines: Ancient Human Cancer Discovered in 1.7 Million-Year-Old Bone Vibrant New Species Discovered Deep in the Caribbean New Tool Changes Webinars Forever