Internet Marketing Digital_marketing_for_dummies | Page 119

Consider these “social proof” headlines:
Why 1000’s of Bostonians Will Gather in Boston Common on December 8th
What Dr. Oz Eats for a Midnight Snack
The New Justin Timberlake Video Everyone is Talking About
Revealing the new
Keeping your audience informed about new developments in your field builds authority
and keeps your audience tuned in. Blog posts that center on the cutting edge need a
headline that stands out and conveys the newness or urgency of the latest information.
These headlines often work well when combined with a curiosity element and are known
as news headlines.
Take, for example, these news headlines:
Ancient Human Cancer Discovered in 1.7 Million-Year-Old Bone
Vibrant New Species Discovered Deep in the Caribbean
New Tool Changes Webinars Forever