Internet Marketing Digital_marketing_for_dummies | Page 116

you capitalize certain words by company standards? Hyphenate words that others don’t?),
or add clarifying sentences that you believe your audience needs to connect the dots.
Next, go through the post line by line, checking for misspellings and grammar errors,
among other things. You should edit for formatting, flow, tone, and to ensure that links,
images, and video work as expected. The goal of the copy edit is to ensure that the content
is free of errors, including misspellings, grammar errors, and broken links.