Internet Marketing Digital_marketing_for_dummies | Page 108

Do some research on BuzzSumo
BuzzSumo is an online tool that allows you to analyze what content is performing well on
social media for a topic. The number of social media shares that a blog post receives is a
good indication of content that the audience likes. The topics receiving the most attention
from social media are the ones you should consider for your blog.
Start by searching keywords and phrases that your audience is likely to be searching for.
With the BuzzSumo tool, you can also adjust the content type that you search for. You can
choose from these categories: Articles, Infographics, Guest Posts, Giveaways, Interviews,
and Videos. BuzzSumo allows you to adjust the date range for the content it searches, so if
you’re searching for content that’s been making a buzz lately, or content that was published
in the last year, your options are open.
Want to see how your competition’s content is performing? Type in its domain to see all its
content in order of social popularity. Figure 5-1 shows the BuzzSumo ranking of content
on Typepad’s blog by social popularity. Want to see what is performing well with people
you admire in your industry? Search their names and BuzzSumo generates their most
popular content.
Source: https://app.buzzsumo.com
FIGURE 5-1: Use BuzzSumo to identify content that is working well.
Monitor your own data
The savvy blogger watches how the audience responds to content by monitoring data
points. These data points help you determine what you should produce more of in the
future.
Google Analytics is a free tool that allows you to view data about how your visitors are
using your website. You can use Google Analytics to determine which blog posts on your
website receive the most traffic, which posts people spend the most time on, and where the
traffic comes from (for example, Twitter, Google, and email).
You should also keep an eye on the number of social shares on each blog post. If you use a