Internet Learning Volume 5, Number 1, Fall 2016/Winter 2017 | Page 31

Internet Learning
represents the valued customer. Institutions
that recognize the importance of
CX thus stand poised to better differentiate
themselves so that promises made
are promises kept. The website needs to
facilitate the crowning achievement of
delivering extraordinary customer experience
that leads to advocacy. How
this advocacy at a doctoral research
center should be displayed or defined is
open for exploration.
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