Internet Learning Volume 5, Number 1, Fall 2016/Winter 2017 | Page 23

Internet Learning
reaching their full potential as practitioner
scholars. Forty percent agreed
the website promises were clear to accurate.
This is further broken down by
persona in Figure 1. None responded
very distorted and not accurate.
Figure 1. Degree of website promises met
by persona
The only explanation for this is that the
promises may not hold as much value
since these customers are accomplished
scholars (Figure 2). In sum, more than
50 percent of respondents in both Questions
5 and 6 agreed that the promises
made via the website and the center
were generally accurate and were kept.
Figure 2. CLSER department promises
made, promises kept by persona
When asked whether CLSER
department itself (not referring to its
website) strived to accomplish such
promises of publishing and research
assistance, B and C personas compared
with Persona A agreed approximately
2:1 that such promises were adequately
kept. Question 6 asked, Based on perceived
promises that CLSER could assist
you in meeting your scholarly and
professional development needs, please
rate the degree of how well the CLSER
department strives to accomplish such
promises. These promises were differentiated
from the CLSER website. These
are based on the perception of the Center
itself. Once again, three skipped the
question, 20 responded. Of the 20, half
agreed that perceived promises were
adequately kept. Three responded to
well-kept and two very well-kept.
Regarding persona, those with
the most publishing experience less likely
agreed that promises made were kept.
Question 7 asked what CLSER
website improvements, if any, would affiliates
feel are needed? Opposed to many
new website design techniques calling
for less is more with simplistic navigation
and fewer words per page affiliates
labeled as Personas B and C, those with
lessor publishing experience or no publishing
experience requested more page
details and more interactive opportunities
that lead to camaraderie. Those with
more publishing experience, Persona A,
wanted less detail per page (see Figure 3).
Figure 3. Website improvement by persona
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