Internet Learning Volume 3, Number 1, Spring 2014 | Page 117

Beliefs Regarding Faculty Participation
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Figure 1. The Theory of Planned Behavior. The beliefs on the left of the figure are multiplied
by their respective values and summed to create an indirect measure of attitudes, subjective
norms, and perceived behavioral control, respectively. These beliefs and their value underlie
one’s attitude, subjective norm, and perceived behavioral control regarding a target
behavior. One’s attitude, subjective norm, and perceived behavioral control are also directly
measured and predict one’s intention to perform a target behavior. One’s intention to perform
a behavior is used to predict one’s actual behavior. One’s perceived behavioral control
can be used to serve as a proxy for one’s actual behavioral control and can be included with
intention to predict behavior.
Reprinted from “TPB Diagram” by I. Ajzen, 2013a, http://people.umass.edu/aizen/faq.html.
Copyright 2006 by Icek Ajzen.
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