International Wood International Wood 2005 | Page 39
JAGWOOD+
A MARKET-BASED APPROACH TO
STRENGTHENING THE CENTRAL
AMERICAN WOOD PRODUCTS INDUSTRY
I
n 1995, the World Wildlife
Fund (WWF) established the
Global Forest & Trade Network
(GFTN) to reduce poverty, forest
conversion and illegal logging by
providing tangible incentives to
companies committed to responsible forest management and trade.
The GFTN operates in 30 countries with almost 400 companies that
generate a combined annual sales turnover in wood products of almost
$30 billion and roundwood production approaching 30 million m3.
Jagwood+ was legally established in Nicaragua as the Central
American FTN to link committed wood buyers with responsible forest
producers. Jagwood+´s Director, Noemi Perez, applies her international
wood industry and sales background to analyze manufacturing capacity,
species requirements and supply opportunities to help members
identify stable wood suppliers to meet demand.
Managed by an independent board of industry representatives,
Jagwood+ is a non-profit business association (and IWPA member) fi-
nanced by member fees, professional service fees, and donors including
USAID, WWF, World Bank, and the International Finance Corporation
(IFC). Jagwood+ provides the following services:
SUPPLY CHAINS: On-the-ground support to increase revenues and
employment for forest producers, and stable supplies for buyers en-
gaged in long-term relationships. In Nicaragua, Jagwood+ built joint-
ventures between manufacturers Hermanos Ubeda (lumber), PRADA
(plywood) and Exchange (furniture), and various indigenous com-
munity businesses.
LESSER KNOWN SPECIES: With the Oregon-based Northwest Wood
Producers Association, Jagwood+ facilitated the experimental processing
of Santa María ( Callophylum brasiliense ) from Central America by U.S.
manufacturers to determine its suitability as a mahogany substitute.
RESPONSIBLE PURCHASING POLICIES: Jagwood+ has established
25 Responsible Purchasing Policies whereby architectural and consumer
companies commit to incorporating increasing amounts of wood from
verified legal, improved, or independently certified sources. These
companies range from the Holiday Inn Express Hotel in Managua to
Galvez and Volio, Costa Rica´s largest construction firm.
APPLIED POLICY: The incipient
linkage of 5 communities man-
aging 27,000 ha of forest with JDS
Hardwoods (a manufacturer with
Responsible Purchasing Policies)
has helped create a political climate
conducive to modifying national
legislation to allow for the long-term management of large forest areas.
MARKET INFORMATION: Jagwood+ represents members in events
such as the IWPA Annual Meeting, Certified Brazil, and Guatemala´s
EXPOMUEBLE to understand market trends and make new business
contacts. Jagwood+ recently facilitated a Buyers Mission to Nicaragua
with industry representatives from 5 countries, worked with Oregon
State University to research market opportunities in the U.S. and
Caribbean for certified plywood, and provides relevant information via
its web-page (www.jagwood.org).
SUPPLY CHAIN TOOLS: A wood-tracking system was developed for
Nicaraguan and Peruvian manufacturers to show interested buyers
that their wood products are indeed derived from legal, well-managed
sources. Jagwood+ also develops custom-made Chain-of-Custody
systems with manufacturers to facilitate supply chain certification.
IMPROVED CORPORATE IMAGE: Jagwood+ promotes members that
have taken substantive steps toward responsible forest management by
facilitating press trips to forests and mills, developing consumer edu-
cation campaigns, and distributing quality promotional materials.
Information contained in this editorial was provided by Steve Gretzinger, Latin
American Coordinator for the Global Forest and Trade Network (GFTN), and
Noemi Perez, Director Jagwood+. Direct inquiries to: Phone 506-234-8434,
[email protected], www.jagwood.org
IMPORTED WOOD
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