ABOUT LORNA JANE
Lorna Jane Clarkson is the founder of the Australian award-winning active
wear label, Lorna Jane. Lorna Jane active wear was created 25
years ago after Lorna was tired of the uninspiring range of active wear
available for women. Whilst being a fitness instructor in North
Queensland, Australia, Lorna started making her own outfits. Soon her
designs became noticed and she was having orders being placed
by the women in her fitness classes.
Lorna Jane Clarkson is the founder of the Australian award-winning active
wear label, Lorna Jane. Lorna Jane active wear was created 25
years ago after Lorna was tired of the uninspiring range of active wear
available for women. Whilst being a fitness instructor in North
Queensland, Australia, Lorna started making her own outfits. Soon her
designs became noticed and she was having orders being placed
by the women in her fitness classes.
Lorna’s designs became more and more popular and after quitting her
day job in 1990, Lorna Jane’s first retail store was opened in Brisbane.
Lorna’s designs became more and more popular and after quitting her
day job in 1990, Lorna Jane’s first retail store was opened in Brisbane.
Lorna Jane now has 259 stores worldwide.There are 208 stores in Australia, 46 in the US, two in Sweden and two in Dubai. As well as having
stand-alone stores in the US, Lorna Jane has a contract with the American
department store Nordstrom, where they have concessions within the department stores across the US.
Lorna Jane now has 259 stores worldwide.There are 208 stores in Australia, 46 in the US, two in Sweden and two in Dubai. As well as having
stand-alone stores in the US, Lorna Jane has a contract with the American
department store Nordstrom, where they have concessions within the department stores across the US.
The active wear is divided into three different collections. Lorna Jane originals, LJ Black and Uniquely Lorna Jane. Each month 70-100 new styles
are released.
The active wear is divided into three different collections. Lorna Jane originals, LJ Black and Uniquely Lorna Jane. Each month 70-100 new styles
are released.
Lorna Jane’s USP is that they encourage women to live an active healthy lifestyle. They promote this with their philosophy of ‘Move,
Nourish, Believe’. They have created a website about this, explained in more detail under ‘Social Media’. Their clothes are very
bright and vibrant, with nothing else like this currently on the market. Their vest tops also have inspirational quotes to motivate.