International Retailing | Page 22

NIKE Nike was founded in 1964 and was originally called Blue Ribbon Sports. It became Nike in 1971. Bill Bowerman and Phil Knight founded Nike. They did this with only $1,200 in the bank. The brand are now worth $86.2 billion. Nike has become a very well known brand over the years. Their largest store is not in the country it was founded in but on London’s Oxford Street. Product type Pricing Sizing