SOCIAL MEDIA
CHOSEN COUNTRY
HOUSE OF FRASER & ACTIVE IN STYLE
OBJECTIVES AND GOALS TO MOVING TO THE UK
OBJECTIVES
House of Fraser’s
social media
Number of followers
To successfully open a Lorna Jane store in the UK
To inspire current and new Lorna Jane consumers to live a more active lifestyle
Work in conjunction with fitness bloggers in the UK to hold events for Lorna Jane
consumers
To gain positive press before and after the opening of the store
To open more stores across the UK to inspire women across the whole country
Active in Syles
social media
Number of followers
GOALS
To provide great customer service to every customer
To establish a strong presence in the UK fitness and health market
To provide a unique service that differentiates Lorna Jane from their UK’s competitors