International Retailing | Page 14

SOCIAL MEDIA CHOSEN COUNTRY HOUSE OF FRASER & ACTIVE IN STYLE OBJECTIVES AND GOALS TO MOVING TO THE UK OBJECTIVES House of Fraser’s social media Number of followers To successfully open a Lorna Jane store in the UK To inspire current and new Lorna Jane consumers to live a more active lifestyle Work in conjunction with fitness bloggers in the UK to hold events for Lorna Jane consumers To gain positive press before and after the opening of the store To open more stores across the UK to inspire women across the whole country Active in Syles social media Number of followers GOALS To provide great customer service to every customer To establish a strong presence in the UK fitness and health market To provide a unique service that differentiates Lorna Jane from their UK’s competitors