I am saying this because so far we have been constantly stressing about what forms
to choose, and in a moment we will start to stress about the content that appears in a way that is, in fact, only moderately controllable and verifiable. Three days ago, Axel Springer announced in Germany that they intend to replace some of their journalists with artificial intelligence.
I understand that initially, it will probably be some translations, information indexing
from various sources, but this is the first step. In five to seven years, we won't know
if we're reading something written by journalists or something spat out from a system
of more or less controllable servers. And, this will be a real revolution, especially since it won't change our situation, which we are already observing today in communication
and the media. A situation that McLuhan already described more than half a century ago, however, that the ‘hot’ media are being displaced by the ‘cool’ media. If one can find
a more pleasant, nicer, more extreme-sounding answer that's the one people will look for and click on first. There is no reason why artificial intelligence, based on clicking algorithms, wouldn't verify this and move in that direction, i.e., how to sell any content
in a more enhanced way. And the enhancing of the exact thing we are telling the world about is tantamount to at least some form of revisionism. This is something very challenging, and it's another revolution that awaits us shortly.
This conference wasn't about that because we need to get a little more accustomed to it and observe it.