The thing with social media is that, of course, there will be a lot of cynicism there. There will be many different things that we disagree with because people post different things, but we need to remember that the ultimate follower of ours chooses the follow option. They curate their own social media space. If people think it is too much
for them, they can simply hide us or unfollow us. – Paweł Sawicki
When you are looking at social media best practices and museums in general, a lot revolves around things that are light and funny. […] Years ago, there was a Twitter thread that was a kind of game where you were Beyoncé’s assistant, and with each tweet you had to make a choice, such as to bring her a latte, and then you looked
at the reply. If you chose to bring her a tea, you looked at something else. Ultimately, you either got fired or you were the best assistant. I’d loved this example so much,
and I had spent so much time thinking we could do this. But we couldn’t. It just wasn’t appropriate for us. That’s a challenge, but that’s the mission of the organization.
We can have those thoughts, and we can know the best practices that are out there
for other organizations, but that doesn’t align with what we do. It can be disappointing for me personally, but that’s what our work is. – Alison Kitchens
Sometimes we can find a way to go around it [the humor and cynicism]. On social media for example, there is a museum selfie day. We do not take part in it, and we give
the reason why, but we tweet about it and wish all the museums in the world a good museum selfie day.” – Paweł Sawicki
We have a saying in Hebrew that means you will not finish the work, but you are not free of it. This is our challenge, and in a way, this is the challenge of education in a more general way. There are no best answers or no best practices, but we must go on and try. – Dr. Yael Richler-Friedman
Conference participants, photo: Press Office