Conducting regular keyword searches on these platforms allows the museum to monitor discussions on the topic and respond when necessary. A noticeable shift has been observed
on Twitter since a recent change of ownership, with Holocaust deniers becoming more vocal on the platform. The algorithm seems to promote them more than our content. Consequently, the strategy must remain flexible and responsive to online changes.
Paweł Sawicki explained that managing a social media account has taught him that it is not necessary to respond to every comment, and not everyone deserves a response. Sometimes, blocking and reporting may be a more effective approach than engaging in discussions. Institutions need to establish their own limits and maintain them, even when tempted
to respond.
Another strategic aspect that requires careful handling is when followers decide to defend
the museum's viewpoint while engaging in conversations that may contain hateful language. The aim is to avoid such interactions. While followers may react more strongly than intended to the museum's response to a post, it is a different case with public figures. People expect
a response from them, making it a potentially useful educational tool in this context, however, always approached with caution. It should only be used for educational purposes.