International Dealer News IDN 155 June/July 2020 | Page 7

Spain: April PTW registrations -93.47%
The latest new PTW registration
numbers from ANESDOR, the
motorcycle industry trade association
in Spain, continue the predictably
depressing impact seen in the second
half of March as the market there
remained under 'lockdown' for the
whole of April.
Total new PTW registrations were
down by -93.47% in Spain in April at
1,074 units, from 16,436 units in April
2019.
After a good start to the year, with
January +13.45% and February
+21.43% (with over 14,000 new PTWs
sold in each of the first two months of
the year), March was 43.66% down
(9,128 units), giving us an insight into
what two weeks of 'lockdown' meant.
Now the April figures show us what a
full month of lockdown means!
In 2019 Spain saw total PTW growth of
+12.17% for the full year (194,663
units), but having lost two months of
the "annual market action" it remains
to be seen, as Spain emerges carefully
from 'lockdown' in May and beyond,
the extent to which lost sales will be
picked up later in 2020 (if at all).
Statistically the figures are even worse
in Spain when looking at motorcycles
alone. The market there was -94.43%
(841 units) in April, having been
+19.28%/12,825 units in February,
+11.96%/12,373 units in January and
-46.64%/7,997 units in March.
For the year to date, the motorcycle
market in Spain is -34.40% (34,038
units sold), compared to 51,885 units
sold in the first four months of 2019.
20,000
15,000
10,000
5,000
Spanish registrations April 2020
16,436
-93.47%
1,074
TOTAL PTW
Moped registrations in Spain were
-82.61% for April (233 units sold) and
are just -5.92% YTD (5,089 units sold)
following a strong start to the year.
In a transport industry-wide initiative,
Jose Maria Riano, General Secretary of
ANESDOR, has signed a request to the
Spanish government for a "crash plan"
that will contribute to "stimulating the
market and allowing companies to
sustain jobs".
"We need the Ministries of Industry,
Ecological Transition and Transport to
have the motorcycle in their plans to
rebuild the automotive and mobility
sector. Spain has 5.5 million registered
mopeds and motorcycles, and so far this
year 13% of all registered vehicles have
been motorcycles and represented
12% of total vehicle registrations in
Spain in 2019.
"Motorcycles and mopeds have a long
social, industrial and sports tradition in
Germany: motorcycles -28.14% in April
Evidence that
Germany's success in
protecting its
population from the
coronavirus
pandemic has
translated into also
protecting the
German economy
comes in the form of
the latest data from
the IVM, the
motorcycle industry
trade association in
Germany.
Yes, new registrations for April
are down, of course they are, but
at -28.14% (following -18.70% in
March), the impact has been less
than elsewhere in Europe. Italy
and Spain for example saw April
new motorcycle registrations
down by more than 90%, but
Germany, April traditionally the
second strongest sales month of
the year, was still worth 12,064
new motorcycles (-28.14%) and
17,604 new PTWs in total
(-25.81%).
Having been +6.38% for January
and February combined (13,698
units), Germany was -8.99% for
Q1 (30,279 units YTD). In total
PTW terms, Germany was
-15.81% in March (22,987 units)
and -2.52% for Q1 (43,114
units YTD).
MOTORCYCLE
Spain, and, driven by consumer choice,
their presence on the streets of Spain
has grown significantly in recent years.
Their effectiveness and efficiency in
today's mobility environment has
allowed the motorcycle market to have
almost doubled since 2013."
"In this framework, it is necessary for
administrations to have the two-wheel
sector in mind when developing their
strategic plans for the future. Ministries
and municipalities must not forget the
motorcycle sector when planning for
mobility - the future of companies and
their workers is at stake."
Riano went on to remind us that
"ANESDOR is keeping the
communication channels open with
the government of Spain and, through
ACEM in Brussels, with the European
Commission, with the objective of
seeking coordinated social and
economic solutions to the crisis."
STAT ZONE
www.idnmag.com INTERNATIONAL DEALER NEWS - JUNE/JULY 2020 7
15,096
2019 2020
-94.43%
841
In market share terms,
BMW remains 'Top Dog'
in its home market at
27.11% share YTD
(11,478 units sold),
followed by Kawasaki,
KTM, Honda and
Yamaha. The top selling
model was BMW's R
1250 GS (3,955 units
YTD), followed by the
Kawasaki Z900, Z650,
BMW R 1250 RS and
Yamaha MT-07. A
record 10 of the Top 22
best sellers were BMW models.
The German motorcycle market
grew by +4.38% to 113,039
units in 2019, with PTW sales
growing by +6.53% to 165,311
units - both the best
performance since 2008
(excluding the rush to register
pre-Euro 4 models before the
law changed at the end
of 2016).
STAT
ATTACK
Poland
New motorcycle registrations for
April were -48.40% (1,613 units)
having been -37.73% for March
(1,350), and are -28.52% YTD
(4,751 units). Poland is a big market
for imported used motorcycles, so
new units together with used
machines receiving their first
registration in Poland is always an
interesting metric - April saw
combined unit registrations of 5,916
(-54.53%) with YTD at 21,165 units
(-30.44%).
Sweden
New motorcycle registrations in
April were only modestly down by
-4.86% at 1,958, with YTD at
+9.56% (4,586 units). This reflects
the very different coronavirus
response in Sweden. In total PTW
terms, April was essentially flat
(+0.75%) at 3,775 new
registrations and is +18.42% YTD
(8,584 units).
Switzerland
New motorcycle registrations were
-34.54% in April (2,611 units) and
are -19.03% YTD (8,149 units). In
total PTW terms, the Swiss market
was worth 3,863 units in April
(-37.47%) and is -21.61% YTD
(12,336 units). Yamaha is market
share leader, ahead of Honda,
BMW, Kawasaki and Harley-
Davidson. The top-selling model YTD
has been the Kawasaki Z 900,
followed by the Yamaha MT 07,
BMW R 1250 GS, Kawasaki Z 650
and Yamaha Ténéré 700.
Austria
Motorcycle registrations for Q1 were
-46.29% at 1,876 units; total PTW
registrations were 4,438 units
(-42.22%).
Japanese Made
Motorcycle
Exports to
Europe
Exports of Japanese made
motorcycles to Europe (250 cc+) by
the 'Big-Four' were +3.67% in
March (20,769 units), having been
up in January (+26.57%) and
February (+15.69%), and were
running at +14.68% for the year to
March 31st (65,744 units).
Worldwide exports are -4.62%
(96,164 units) for Q1. In total PTW
terms, Japanese made machines
exported to Europe were +14.96%
YTD (66,862 units); worldwide they
were -7.24% at 110,876 units.