International Dealer News IDN 155 June/July 2020 | Page 6

STAT ZONE
STAT
ATTACK
At the end of April, the MCIA in the
UK took the brave step of trying to
forecast UK PTW sales for 2020.
With Q1 having been -12.2%
(March -21%), they guesstimated
that Q2 would likely be down some
-58%, but with Q3 showing +7.7%
growth vs. 2019, and the full year
-18.2% at 87,897 units compared
to 107,408 in 2019.
The Executive Board of PIERER
Mobility AG decided to
temporarily suspend its share
buyback programme with effect
from April 7, 2020. In the period
from October 22, 2019 to April 6,
2020, a total of 224,043 shares
were repurchased via the stock
exchange. This corresponds to
around 0.99 percent of the
company's share capital.
Ducati produced 13,395 units in Q1
this year (-17%), with the largest
sector being Sport (SuperSport,
Panigale) which accounted for 30%
of production. Of those, Ducati
delivered 9,585 units to customers
(-24%), the largest sector being
2,894 Hypermotard and Multistrada
models with Scramblers taking the
biggest hit with a decline in demand
of nearly 40% (1,765 units shipped,
but 2,451 manufactured). Sales
revenue was -23% at €121 m for
an operating loss of -€1m for the
quarter.
Suzuki reported 242.6bn yen
net sales revenue in its
motorcycle business for Q4 of
its 2019/2020 financial year
(the period to march 31st
2020), down from 255.1bn for
the year ago quarter (-4.9%)
for a -81% segment profit
(operating income) of 693m
yen. For its fourth quarter,
Suzuki sold 362,000 PTWs
worldwide (plus 3,000 ATVs)
for a -16.4% decline. Domestic
sales were 11,000 units
(-16.7%); Europe 9,000 units
(-11.9%); North America 7,000
units (-14.6%) and Asia
365,000 units (-16.4%). On a
consolidated net sales basis for
the full year ended March 31st,
2020 Suzuki sold 1,410,000
PTWs (-4.3%). Domestic sales
were 50,000 units (-6.4%);
Europe 39,000 units (-12.5%);
North America 33,000 units
(-10.9%) and Asia 1,121,000
units (-4.3%).
Italy: April 2020 motorcycle
registrations -95.85%
The latest new motorcycle
registration statistics from
ANCMA, the motorcycle industry
trade association in Italy (and
the owner of EICMA), do not
make good reading. After the
effects of the COVID-19
pandemic started to show
dramatically in the March
registration numbers (-69.18%,
3,855 units), April saw only 526
new motorcycles registered in
Italy (-95.85%).
For the year to date new
motorcycle registrations in Italy
are down -49.41% at 20,055
units. Over 15,000 of those were
registered in January and
February alone, when a good
start to 2020 saw January at
+3.13% (6,817 units) and
February at +12.70% (8,857
units).
In total PTW terms (Powered Two
Wheelers) March was -66.08% at
8,520 units (March 2019 was
Though hit slightly less hard than Spain
and Italy so far, the latest data available
from the MCIA, the motorcycle industry
association in the UK, shows that new
motorcycle registration growth in the
UK also came to a crashing halt in
March and April, with sales -22.19%
for March at 12,484 units, and
-83.93% (1,467 units) in April, having
been +2.29% in January (5,709 units)
and +3.48% in February (4,254).
March is usually the highest month for
new motorcycle registrations in the UK
- March 2019 was +8.88% over 2018
at 16,045 units; April 2019 was
+4.65% at 9,130 units. For 2020 YTD,
the UK is -31.41% with 23,916 new
motorcycle registrations (compared to
34,867 for the first four months of
2019).
In total PTW terms, the UK was
-83.48% in April at 1,609 units and is
-31.17% for the YTD at 25,276 units.
Moped registrations are -26.76% YTD
at 1,360 units.
The largest single market sector in the
UK remains 'Naked' style bikes,
followed by Scooters and the
Adventure Sport sector, broadly equal.
The MCIA data has motorcycle use (the
'Park') at 1.25 million in the UK in
2018.
By way of context - motorcycle
+27.27/25,121
units), with April
down -96.98%
(just 813 new
units registered
compared to
26,920 units in
April 2019). April
is traditionally the
fourth largest
month for sales in
Italy.
Scooter
registrations for
January to April
were -47.63% at
22,085 units.
The top selling
motorcycle in Italy
YTD is the BMW R
1250 GS Enduro (795 units),
followed by the Honda Africa
Twin (734 units), BMW R 1250 GS
Adventure, Yamaha Tracer 900
and Ténéré 700.
For the record, the Italian market
1,
registrations in the UK grew slightly in
2019, +0.72% with 100,472 units
sold. Many in the UK pointed to Brexit
and general economic uncertainty,
with consumer confidence low, as the
reasons for the UK to lag so badly
behind the 2019 and prior growth seen
was again Europe's largest at
+6.26% in motorcycle
registration terms for 2019
(98,883 units), and +5.65% in
total PTW terms at 231,937
units.
UK: motorcycle registrations
-83.93% in April 2020
in most other markets in Europe. Along
with Italy, France, Germany and Spain,
the UK is one of Europe's 'Big Five'
markets (actually, the 5th largest) who
between them account for over 80%
of new motorcycle registrations
annually in Europe.
6 INTERNATIONAL DEALER NEWS - JUNE/JULY 2020 www.idnmag.com