International Dealer News IDN 155 June/July 2020 | Page 25

INDUSTRY EXTRA MATRIS M46R top level shock in Matris' distinctive orange M46R top level, ‘Dark Series’ option and solutions, from simple spring kits to multiadjustable, conventional or sealed hydraulic cartridges right up to complete nitrogen pressurised forks. On a custom engineering basis, Matris is well known for its on-demand, "bespoke" application- specific suspension systems for a wide range of uses from motorsport to snowmobiles. MADE IN ITALY The company's products are made entirely in Italy by a small number of specialised Italian suppliers, with the components then quality-checked on receipt and again after final assembly by its small but experienced team. Using specialist manufacturers allows Matris to specify component quality that exploits the wide range of specialist, precision skills that are available to them in Italy and focus instead on design integrity and reliability at the assembly stage. Matris' quality is recognised worldwide. The close working relationship it is able to build with its supply chain, the versatility of its vendor network and the flexibility this business model gives them results in an ability to respond to demand and new model launches quickly. ORANGE Every brand needs a signature colour, and for Matris orange is the branding of choice. "Orange is impactful and experts in the sector associate it immediately with Matris," says Alberto, "though we have now also added our 'Dark Series' for those customers who want something for the contemporary trend towards black with extra black! "The name Matris owes its meaning to the concept of a matrix, of origin and the mother. These are the meanings of the name: a mother who gives security, the origin that defines originality, and the matrix, a more technical concept, at the same time creation and originality and basis for the birth of other products." THE WOLF However, Matris branding doesn't stop there. "The strong visual brand identity of Matris is the LUPO, the wolf, which, combined with the slogan "Go wild in total safety", pushes motorcyclists to challenge their limits in complete safety," explains Alberto. Wild and powerful, Matris has designed product lines for different types of motorcycles: Supersport, Naked, Tourer, Adventure, Classic, Custom and maxi scooters. On request, Matris' technical department will supply distributors, dealers, race teams and riders with advice on how their suspensions can be customised for the use - for example racing or street - and to the weight of the rider, passenger and/or luggage. This is a service that is available for most of the popular models on the market. "The first impact is what counts," says Alberto. "First impressions are so important, and the look and Made in Italy design are recognised as an added value in foreign markets, a design with inimitable and always recognisable lines that make the product a real jewel for the bike!" MATRIS S.R.L. Camisano Vicentino (VI), ITALY Tel: [phone] [email protected] www.matrisdampers.com F25SA sealed hydraulic fork kit 'Dark Series' M46KD entry level shock F43SP complete USD fork www.idnmag.com INTERNATIONAL DEALER NEWS - JUNE/JULY 2020 25