International Dealer News IDN 154 April/May 2020 | Page 7

THE BRADLEY REPORT
Spain: total PTW
registrations -43.66%
for March 2020
Always the quickest to compile its data,
the latest new PTW registration
numbers from ANESDOR, the
motorcycle industry trade association
in Spain, is the first to be seen that give
us an insight into how any of the major
markets performed in March 2020, and
they do not make pretty reading.
Spanish PTW motorcycle registrations
were +12.17% in 2019, with 194,663
units registered, compared to 173,545
in 2018 - the best market performance
in Spain since before 2008. They even
grew by +8.34% in December, having
been +27.28% in November.
The year was off to a good start, with
January +13.45% and February
+21.43%, with over 14,000 new
PTWs sold in each of the first two
months of the year. Compare this to the
16,201 registrations recorded in March
2019, March 2020 gives us a glimpse
of the damage being done by the
pandemic with registrations down by
-43.66% at 9,128 units.
For the year to date, the first quarter of
2020, the market in Spain is -6.88%
cumulatively (38,047 units), having
been +18.69% (40,858 units) for Q1
of 2019 (34,425 units/+18.85% for
Q1 of 2018).
Statistically, the figures are even worse
in Spain when looking at motorcycles
alone. The market there was -46.64%
(7,997 units) in March, having been
+19.28%/12,825 units in February
and +11.96%/12,373 units in January.
For the first quarter as a whole, the
motorcycle market in Spain is -9.79%
(33,188 units), having been +18.13%
(36,789 units) for Q1 2019 and
+24.49% (31,144 units) for Q1 2018.
Moped registrations in Spain were
-6.91% for March (1,131 units),
having been +39.76% (1,761 units)
for February and +23.78% (1,973
units) for January. For the YTD they are
+19.42% at 4,895 units for Q1.
Jose Maria Riano, General Secretary of
ANESDOR, says that March was going
quite well in Spain until around March
14, which was when the Spanish Prime
Minister effectively declared a state of
emergency - the market became
paralysed straight away.
In percentage terms, ANESDOR says
that it should be noted that until March
coordinated
solutions - social
and economic
13 growth was running at +37.8%
and then fell by -89% in the second
half of March.
Riano said: "With every day that passes
with the market closed, any recovery
becomes more difficult for the
companies in the sector. In this
emergency we are going through, it is
necessary to take the appropriate
measures to minimise the social and
the economic impact. It is necessary to
think about a crash plan to recover the
automotive and motorcycle sectors if
we want to preserve jobs.
"All kinds of motorcycles, which make
STAT
ATTACK
JAPANESE
EXPORTS
Jose Maria Riano, General Secretary
of ANESDOR: "March was going
quite well in Spain, until around
March 13, which was when the
Spanish Prime Minister effectively
declared a state of emergency - the
market became paralysed straight
away."
up the bulk of the market here in Spain,
have seen a decline of -45.7%, from
+34.4% through to March 13.
"ANESDOR is keeping the
communication channels open with
the Government of Spain and, through
ACEM in Brussels, with the European
Commission with the objective of
seeking coordinated solutions in this
situation of health crisis - social and
economic."
Honda is market share leader with a
19.8% share, followed by Yamaha
(15.7%), Kymco (10.0%), with BMW
4th and Piaggio 5th. The top seller YTD
is the Kymco Agility City 125, followed
by the Honda PCX 125 and the
Silence S02.
Japanese-made 'Big-Four' brand
motorcycle exports to Europe
improved during the first two
months of 2020, with 21,266 units
exported in Jan (+26.57% over
2019) and 23,709 in Feb
(+15.69%). Exports of Japanese
made motorcycles to USA YTD were
-36.21% at 9,631 units, compared
to 15,099 for the first two months
of 2019. Total Japanese factory
manufactured motorcycle exports
worldwide were -2.61% at 66,322
units (compared to 68,102 in
2019).
GERMANY
The IVM reported motorcycle
registrations up by +6.38%
(13,698) for Jan and Feb,
compared to 12,877 in 2019.
The PTW market saw +18.94%
growth through Feb, with
20,127 units. The top selling
model was clearly the BMW R
1250 GS, with 1,228 units sold,
but BMW has dropped overall
market share to 19.69% (3,964
units). Honda is second with
12.58% (2,531 units).
SWEDEN
The McRF reported unprecedented
growth for the first two months of
the year due to its snow-free
winter, which, together with the
Gothenburg expo, has led
customers to "make their
purchasing decisions early". There
were 2,238 PTWs registered, a
77.62% increase, of which 1,127
(+44.86%) were motorcycles. The
biggest change was in the moped
market, where the number of both
electric and petrol vehicles more
than doubled, with 1,111 units
registered (+130.50%).
SWITZERLAND
According to MotoSuisse, new
motorcycle registrations for
Jan and Feb were +24.83% at
2,227 units (compared to
1,784 in 2019). Total PTW
registrations were +20.16%
(3,845 units). The motorcycle
market share leader was BMW
(385 units), followed by
Yamaha (355) and Honda
(348). The top selling model
was BMW's R 1250 GS,
followed by Kawasaki's Z 900
and Yamaha's Ténéré 700. A
total of 27 eBikes were sold,
compared to eight last year.
INTERNATIONAL DEALER NEWS - APRIL/MAY 2020
7