International Dealer News IDN 153 February/March 2020 | Page 6

STAT ZONE
Germany: motorcycles +4.38% in 2019
Switzerland: motorcycle
registrations -1.17% in 2019
The latest new registration data
released by Swiss industry
association MotoSuisse shows total
new motorcycle registrations down
for 2019 at -1.17% (24,254 units),
having been down -17.52% in
November (466 units) and up
+12.50% in December (441 units).
In total PTW terms, the Swiss market
was -3.94% for 2019 at 41,464
units.
60,000
In motorcycle market share terms,
Yamaha emerged as market leader
for 2019 with 3,998 units sold,
followed by BMW (3,621), Honda
(3,217), Kawasaki fourth (2,350) and
Harley-Davidson fifth (2,031).
The top selling model was the
Yamaha MT-07 (1,092 units),
followed by the BMW R 1250 GS (961
units), the Kawasaki Z900, then the
Z650 and the R 1250 GS Adventure.
Swiss registrations 2019
2018
2019
-3.94%
40,000
TOTAL PTW
6
10,000
-1.17%
20,000
30,000
MOTORCYCLE
INTERNATIONAL DEALER NEWS - FEBRUARY/MARCH 2020
(5,143), Triumph (4,924) and
Husqvarna (2,891).
Royal Enfield is up to 11th best-selling
brand in Germany with 1,592 units
sold YTD for a modest but fast growing
1.40% market share and +74.56%
growth. Indian Motorcycle is also on
the warpath with 1,234 units sold in
2019 for a 1.09% share and +14.26%
growth.
German registrations 2019
200,000
2018
2019
+6.53%
150,000
50,000
TOTAL PTW
100,000
+4.38%
November was also slightly down at
4,378 units (-1.49%).
The top selling model for 2019 was
clearly the BMW R 1250 GS (9,417
units), way ahead of the Yamaha
MT-07 (3,708) in second place and the
Kawasaki Z900 in third (3,141),
followed by the Z650 in fourth (2,720)
and the Honda Africa Twin fifth with
2,404 units sold in 2019.
With six models among the top 30
best-selling motorcycles, it is no
surprise that BMW has stretched its
German market dominance still further,
having sold 24,868 units in total in
2019 for a commanding 21.25%
market share (up +8.04% on 2018).
Honda was second with 13,211 units
sold for an 11.69% market share; KTM
third with 13,033 units (11.53%
share); Kawasaki fourth with 12,696
(11.23% share); Yamaha fifth with
11,658 units sold (10.31% share) and
Harley-Davidson sixth with 10,189
units sold YTD (9.01% share). They are
followed by Suzuki (5,394), Ducati
The latest data from the IVM, the
motorcycle industry trade association
in Germany, shows motorcycle
registrations up by +4.38% (113,039
units) for the full year. 2018 saw
108,296 motorcycles registered,
100,877 in 2017, and an artificially
inflated 117,587 in 2016 due to the
rush to register pre-Euro 4 models.
Before that, most years since 2008 saw
fewer than 100,000 motorcycle
registrations.
The year came to a disappointing end,
with December showing a fall of
-3.20% from the previous year, albeit
on low volumes (1,936 units), having
been up +5.18% in November (2,699
units).
In PTW terms, the year was up
+6.53% with 165,311 units
registered. For the year January to
October, the German motorcycle
market was +4.51% at 108,404 - the
best comparable performance since
before 2008. December saw 2,909
units registered (-7.15%) and
MOTORCYCLE
MOTOR
RCYCLE
R
C
Australia: powersports
market sales
-6.1% in 2019
The latest data from the trade
association in Australia that
includes motorcycle
representation (the Federal
Chamber of Automotive
Industries/FCAI) revealed that
89,199 motorcycles, ATVs and
scooters were sold during 2019, a
-6.1% decline compared to 2018.
Off-road bikes regained the
status of the most popular
category and comprised 38.5% of
the market. Road bikes claimed a
35.8% share, ATV/SSVs accounted
for 20.1% of total sales, and
scooters took an increased share
of the total sales with 5.6%.
Honda was the best selling
manufacturer with 20,819 units
sold (for a 23.3% market share),
with Yamaha in second place
(19,945 units/22.4% share),
followed by Kawasaki (8,962
units/10.0% share), KTM (7,670
units/8.6% share) and Suzuki
(6,934 units/7.8% share).
Road bike sales fell by -11.9%,
with Harley-Davidson the most
popular manufacturer, ahead of
Honda in second, with Yamaha in
third. Husqvarna (+24.2%) and
KTM (+18.3%) showed most
growth.
In the off-road bike segment,
Yamaha was the highest seller,
followed by Honda and KTM.
Overall, the off-road bike
segment reduced by 1.6% over
the year, with Honda, Husqvarna
and Kawasaki the only brands to
increase off-road sales in 2019.
The ATV/SSV segment contracted
in its overall share of the total
motorcycle market (from 20.6%
in 2018 to 20.1% in 2019). Polaris
was the top seller, with Honda in
second place and Yamaha third.
Kawasaki was the only
manufacturer to post an increase
in overall ATV/SSV sales for the
year.
The scooter segment was the
only segment to show increases.
The 2019 result was up by a
significant 15.9%, accounting for
5.6% of the overall market (up
from 4.6% of total sales in 2018),
Honda was the leader, followed
by Suzuki, with Vespa in third
place. BMW, Honda, Suzuki and
Yamaha all saw increased sales in
this segment.
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