International Dealer News IDN 153 February/March 2020 | Page 17

news ROOM
Ducati 2019: sales of over
53,000 motorcycles
The Streetfighter V4 - more than 1,700 are
already on order, with deliveries due to begin in
March 2020.
benchmark. What's
Ducati has reported
more, order books for
sales of 53,183 Ducati
the new Streetfighter
motorcycles for 2019
V4 are bulging - more
to customers in 90
than 1,700 are
countries (53,004 in
already on order - and
2018). Italy remains
deliveries will begin in
their number one
March 2020."
market; the company
Francesco Milicia,
saw double-digit
Global Sales VP, said:
growth in China,
CEO Claudio Domenicali: "We're
Brazil and Spain and working to make Ducati the world's "We're satisfied
for the second year most desired motorcycle brand." with the results
achieved in 2019.
running.
A record number of advance orders have Over the last twelve months a major
been taken for the new Streetfighter V4, network development plan has been
with deliveries to begin in March 2020, implemented, with 54 new dealerships
and in 2019 the Panigale was the in 20 countries. This expansion plan will
world's best-selling Superbike with continue this year in order to further
sales totalling 8,304 for a 25% of the improve the worldwide network
coverage and offer our fans a growing
global Superbike market.
Two new bikes introduced in 2019 - the premium experience."
Hypermotard 950 and Diavel 1260 - Sales in Italy continue to grow,
racked up sales of 4,472 and 3,129 confirming the country as Ducati's
respectively, doubling the overall number one market - sales totalled
volumes achieved in 2018 by previous 9,474, a +3% improvement on 2018
and a +20% increase over the last three
versions.
The Multistrada family performed years.
equally well, scoring a 3% increase In the United States, Ducati deliveries
compared to 2018 (thanks also to the totalled 7,682 motorcycles, down by
addition of the 950 S and a revamped just -2% despite the continuing
1260 Enduro); deliveries totalled negative trend which saw the market
12,160, the best sales performance shrink by 7% compared to 2018. Brazil
since the Bologna-built multi-bike made (+20%), Spain (+10%) and France
(+8%), however, performed
its debut sixteen years ago.
"2019 was a tough but also rewarding exceedingly well.
year," said Claudio Domenicali, CEO of China, a country where the Italian brand
Ducati Motor Holding. "We're working is particularly appreciated, continued
to make Ducati the world's most desired the upward trend of recent years and is,
motorcycle brand, and the results we're with 3,200 motorcycles sold (+12%),
achieving. The development of the range now the Bologna-based bike
and the market response all confirm manufacturer's fifth most important
market.
we're on the right track.
"On today's global market, one in every The Ducati Scrambler range - which saw
four Superbikes is now a Panigale. The the new 800 Dark presented at EICMA
technical content and extensive racing - will see the introduction of a new
experience we've transferred from the R model in the coming months.
version to the V4 2020 range ensure this
bike will remain the category
The Diavel
1260 - 3,129
sold in 2019.
17