International Dealer News IDN 152 December 2019/January 2020 | Page 12

news ROOM
Moto Factory Italia -
BRIEFS "collaboration, technology"
NEWS
Husqvarna has
announced that
its official MX2
team - the
Rockstar Energy
Husqvarna Factory Racing MX2
team - is to be managed from
2020 onwards by the Belgian
Nestaan-MX team. Owned by
Kay Hennekens, Nestaan-MX
has been involved in Motocross
World Championship
competition for many years and
will operate from a new
workshop in Lommel, Belgium.
The team will field three riders
in 2020, racing on FC 250
machinery.
DMC Group in the UK has won
Ducati's 'Dealer of the Year' award
for Europe and Africa - becoming the
first British dealer to pick up the
accolade. In front of an audience that
included 487 dealers and importers
from 71 countries, the award was
accepted by Chris Booth, Managing
Director of DMC - the group has
franchises in Manchester, Stoke,
Preston and Worcester.
The KSR Group (Christian and
Michael Kirschenhofer) has
completed the second phase of
an expansion plan at its new
corporate headquarters at
Gedersdorf in Austria, with the
addition of around 2,200 sq m,
including an in-house design
studio for its PTW brands -
including Malaguti, Brixton,
Lambretta and KSR Moto. KSR
opened the first phase of its
new HQ in April 2017; their
revenues are said to have
grown by 50% in two years
from 2016 and are expected to
have grown by the same again
in the 2018/2019 period.
EICMA saw Moto Factory Italia, the
Italian motorcycle business "network
of excellence" introduce a new
configuration - the businesses that are
part of the network "are leading
companies in the sector for two-
wheeler components and accessories
manufacturing".
The 'Moto Factory Italia' project is a
collaboration between 'Made in Italy'
manufacturers that aims to cooperate
on pooling resources, promoting their
brands and promoting Italian quality
and products.
It seeks to act as a "reference point for
motorcycle manufacturers, to act and
operate as a single customer oriented
reality offering not only single stand-
alone products, but an integrated
system of components, the result of a
shared and dedicated design," said
Alfio Morone, President of the Moto
Factory Italia network. "Our mission is
to explain the dynamics of network
internationalisation and how 'Made in
Italy', with its high quality and
innovative level, can be a decisive in
growing international business.
"Through cooperation and
collaboration, we seek to increase
sales volumes, customers, visibility and
expansion of companies in national
and international markets. We will
work together to increase the
innovative capacity and the research
and development activities of new
products, processes and technologies
- improving the overall efficiency and
"implementing
internationalisation"
quality of the products, the
sustainability of the activities in
economic and environmental impact
terms".
The primary common denominator
between the members is "the Italian
origin, synonymous with added value
in the aftermarket and original
equipment sectors - history,
competence, technology, reliability,
professionalism and passion are the
most important ingredients of this
project".
Executive Vice President of Dell'Orto,
Andrea Dell'Orto, said: "Operating in
a network system, the individual
companies set themselves the goal of
being able to offer customers 'Made in
Italy' solutions at more competitive
costs, without affecting the quality
level of the products that have always
distinguished the brands.
"This is thanks to the implementation
of cost rationalisation projects and
collaborations with common suppliers
that can maximise all possible
economies of scale and amplify the
benefits. Moto Factory Italia will
promote members on the growing
foreign markets, implementing an
internationalisation process, both in
terms of purchases and sales, thus
becoming the spokesperson for the
value of 'Made in Italy' and the
intrinsic level of quality and
innovation.
"In fact, being able to refer to and try
to merge the individual distribution
networks into a single and broader
network would allow the network
players to have a more widespread
presence at lower costs, surely
eliminating costs and times for finding
new dealers, and reducing the
management costs of serving existing
ones.
www.motofactoryitalia.it