International Dealer News IDN 150 August/September 2019 | Page 48

news ROOM
EICMA 2019 - the year of
BRIEFS 'Revolutionary Motion'
NEWS
KTM Industries AG announced unit sales
in the 1st half 2019 up +7% compared
to the previous year. In the first half of
2019, KTM sold approximately 136,000
vehicles worldwide under the KTM and
Husqvarna Motorcycles brands. The
increase is said to be due to the ongoing
growth of the European motorcycle
market (total industry sales are more than
+10% for the first six months of 2019 in
Europe) and strong sales growth in India
(+30%).
Ducati owner
Volkswagen (VAG) has
signed an as yet
unspecified cooperation agreement
with Chinese made electric scooter
maker Niu. Founded in 2015 with
what quickly became China's most
successful crowdfunding campaign,
and one of the 10 most successful
at the time, Niu is NASDAQ listed
and with importer KSR Group has
more than 400 dealers (with
workshops) in Germany, Austria and
Switzerland alone.
In USA the MIC lobby efforts against
Trump administration tariffs appear to
have fallen on deaf ears. As of September
1st, the US will apply a 10% tariff to an
additional $300bn of Chinese goods. The
list (China List 4) includes safety
headgear, safety clothing, rain gear,
speakers, motorcycle covers, parts,
accessories and motorcycles in the 50-
800 cc range. This new levy is in addition
to the 25% already applied to List 4
items.
After 30 years of
discovering the
beauty of Africa
and a decade of
adventure
exploring the
spectacular
landscape of South America, 2020
sees the Dakar Rally making its
debut in the Middle East, in Saudi
Arabia, from January 5 to 17.
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The campaign for the 77th
EICMA/'Milan' Show (International
Bicycle and Motorcycle Exhibition, 5th -
10th November 2019) has been
launched with the role of the two-wheel
market as a driver of future-facing urban
mobility solutions up front and centre,
with creative cues recognising the 500th
anniversary of the death of Leonardo da
Vinci.
Describing EICMA as the stage for
'Revolutionary Motion', the organisers
say that the show's theme will "revolve
around tomorrow's mobility and the
passion for two wheels".
Tuesday November 5th and Wednesday
November 6th are theoretically reserved
for press and professional/trade
attendance.
EICMA says its creative imagery for 2019
"exalts the dynamism of the industry and
its capacity to move the frontiers of
technological development even further
INTERNATIONAL DEALER NEWS - AUGUST/SEPTEMBER 2019
forward". Following on from the 2018
"We can see roads that do not exist yet"
strapline, EICMA says that this is the
"second stage of a conceptual
exploration which, after having
conquered new knowledge of the red
planet, is back on Earth, in Milan, with
one objective: to make the world of two
wheels evolve, revolutionising it.
"This is what our exhibitors' investments
in innovation and research are all about
- moving the two-wheel solution ever
forward - and with their help this is what
the show can do for the future of the
two-wheel industry", says EICMA
Chairman Andrea Dell'Orto.
"The centrality of the topic of the
evolution and use of technical and
astronomic expertise represents, on the
500th anniversary of his death, an
opportunity to pay tribute to the legacy
of the genius of Leonardo da Vinci and
the extraordinary contribution he made
to meeting man's desire for movement
and, more in general, to knowledge and
the progress of humanity.
"The successive editions of EICMA are
never unrelated to one another - last year
we started out on an ideal path, a sort of
journey developed as a solid foundation
of communication, which is based on the
capacity of our industry to arouse
amazement and emotion, and to
reinterpret the market and the new need
for mobility.
"At the end of every EICMA the world of
two wheels is no longer the same - this
is the effect of 'Revolutionary Motion',
and this year's expo promises to be full
of innovations and developments. The
road to EICMA 2019 is therefore
officially open and with it a new
challenge for fans, visitors and
professionals of the sector - are you
ready to be part of this 'Revolutionary
Motion'?"
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