International Dealer News IDN 150 August/September 2019 | Page 7

STAT ZONE
Poland: new motorcycles +38.39% Jan-June
The latest data from the motorcycle
industry trade association in Poland
(PZPM) shows new motorcycle
registrations at +20.90 percent for
June 2019 (2,401 units), having been
+23.90 percent in May (2,483 units).
The figures show that the modest
improvement of the new motorcycle
market in Poland since the summer of
2018 appears to be sustaining.
For the YTD (January - June 2019) new
motorcycle registrations were +38.39
percent at 11,531 units - the best
since 2016 and third best since before
2006.
New moped sales are improving too,
though comparisons with the early
months of 2018 are unreliable due to
the moped segment's 2017/2018
Euro 4 transition - YTD moped
registrations in Poland are reported as
+24.64 percent (10,485 units),
putting total new PTWs in Poland at
+31.49 percent YTD (22,016 units -
the best since 2016).
However, new model registrations are
only ever part of the story where the
Polish market is concerned. Poland is
an important market for pre-owned
vehicles (from elsewhere in Europe)
that are receiving their first domestic
Polish registration; these machines
provide valuable service, maintenance
and PG&A income for Poland’s
franchised and independent
motorcycle shops and the vendors
they buy from.
When the used motorcycles receiving
their first registration in Poland are
factored in, the total number of new
and used motorcycles sold was +2.63
percent in June (9,661 units) and were
running at +11.24 percent for the YTD
(50,177 units - the best since before
2010).
Total new and used PTWs were
+12.72 percent (65,577 units YTD) -
the best since 2016.
Germany: motorcycles +5.17% Jan-June
German registrations Jan-June 2019
150,000
2018
2019
+8.25%
100,000
TOTAL PTW
units sold for an 11.61% market
share; Honda was third with 8,531
units sold (11.34% share); KTM
fourth (8,346 units sold, 11.09%
share); Yamaha fifth (7,347 units
sold, 9.77% share) and Harley-
50,000
+5.17%
+8.25 percent at 105,080 new
PTW units registered in total. The
top selling model YTD remains the
BMW R 1250 GS (7,035 units),
way ahead of the Yamaha MT-07
in second place (2,349 units), the
Kawasaki Z900 (2,052), Z650
(1,820) and the Honda 'Africa
Twin' in fifth place (1,409) and the
KTM 790 Duke in 6th (1,361 units
YTD).
With seven models among the top
30 best sellers, it is no surprise
that BMW has stretched its
German market dominance still
further having sold 17,820 units in
total YTD for a commanding 23.69
percent market share (and up
14.14% on last year's sales).
Kawasaki was second with 8,737
The latest data from the IVM, the
motorcycle industry trade
association in Germany, shows
motorcycle registrations down by
-10.28 percent in June (11,518
units), having been -1.38 percent
in May (13,660 units).
For the YTD (the first six months
of 2019) the German motorcycle
market was +5.17 percent (75,237
units in total), which in spite of
the soft May and June
registrations, is still the best
German motorcycle market first
half year performance since
before 2009.
In total PTW terms June was -5.88
percent (17,324 units), having
been +2.13 percent in May
(19,801 units), making the YTD
MOTORCYCLE
Davidson sixth (6,533 units, 8.68%
share).
Suzuki was in 7th place, followed
by Ducati, Triumph, Husqvarna,
Aprilia, Royal Enfield, Moto Guzzi
and Indian Motorcycle in 14th.
Australia: Powersports market sales
-11.4% first six months of 2019
The latest data from the trade
association in Australia that includes
motorcycle representation (the Federal
Chamber
of
Automotive
Industries/FCAI) revealed 42,457
motorcycles, ATVs and scooters were
sold during the first six months of
2019, a -11.4 percent decline
compared with 47,909 for the same
period in 2018.
Tony Weber, chief executive of the
FCAI, said the softer motorcycle sales
reflected the current tough market
environment. “The first six months of
2019 have seen several events which
have contributed to the sensitivity of the
market, including environmental
factors such as drought and flood, a
tightening of financial lending and the
recent Federal election."
Honda was the overall leader with a
24.2 percent share of the national
market, followed by Yamaha with 21.1
percent and Kawasaki with 10.7
percent.
Across the industry segments, Scooters
defied the market trend with a +18.8
percent increase in sales during the first
half. Honda held a 39 percent share,
followed by Vespa with 15.25 percent
and Piaggio and Suzuki equal on 15.1
percent each in the segment.
The ATV/SSV category showed a decline
of -13.9 percent. Within this category,
Polaris maintained market leadership
with a 27.9 percent share, followed by
Honda with 24.7 percent and Yamaha
with 18.8 percent.
Off-road category sales fell -5.9 percent
compared with the first half of 2018.
Honda now leads this segment with a
28.5 percent share, followed by
Yamaha with 28.2 percent and KTM
with 16.7 percent.
The Road segment fell by -17.7 percent.
Austria: motorcycles -12.64 for Q2
Having been +33.59 percent up
in Q1 (on low volumes, 3,496
units), the latest data released by
the motorcycle trade association
in Austria (Arge2Rad) shows
registrations of new motorcycles
www.idnmag.com
down by - 12.64 percent for Q2
(6,414 units) and -0.49 percent
for the year to June 2019 (9,910
units).
In total PTW terms, the Austrian
market was -3.39 percent in Q2
(17,152 units) and is +6.05
percent for the first six months of
2019 at 24,833 units in total.
In its home market KTM is
motorcycle market share leader,
having sold 2,434 units in Q2 for
Harley-Davidson was the market leader
with an 18.7 percent share, followed by
Yamaha with a 17.5 percent share and
Honda with a share of 17.47 percent.
Overall the ATV/SSV sector took 22.7%
of sales (up from 17.5% in Q1 2019);
Off-Road took a 34.5% share of
available sales (up from 32.9% Q1);
On-Road bikes were the largest single
sector of the Australian market, taking
36.9% of sales (down from 42.2% in
Q1), and though the only sector to grow
compared to 2018, Scooters took just
5.9% of sales, which was down by
-7.4% compared to Q1 2019.
a 24.56 percent market share.
BMW is second (1,366 units sold,
13.78% share), Honda third
(10.68% share), followed by
Yamaha (10.52%), Kawasaki
(7.02%), with Harley-Davidson,
Suzuki, Husqvarna, Ducati, and
Triumph making the top 10.
INTERNATIONAL DEALER NEWS - AUGUST/SEPTEMBER 2019
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