International Dealer News IDN 150 August/September 2019 | Page 10

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distribution of Bell products in
Germany and Austria. Bell is a strong,
charismatic brand with a unique
promise and an unparalleled legacy.
From the start of our partnership with
Bell in 2016 we have been investing
heavily in the development of the
brand in our territory. I am thrilled to
be celebrating our success in the past
three years with the addition of two
more important new markets."
Kasper L. Kreiler, Director of EMEA
Sales & Business Development of Bell
Helmets, is quoted as saying: "We are
very pleased to have found an
agreement with Bihr to distribute our
helmets in Germany and Austria. The
Bihr team has clearly demonstrated
their ability to distribute our products
and to live up to Bell brand values in
other European countries, and we are
more than happy to extend our
working relationship with Bihr."
In addition to Arai and Bell, Bihr's new
German subsidiary will be selling the
British RST apparel brand and the
American (Tucker Powersports/MAG)
Answer off-road apparel and riding
gear range to dealers in Germany.
In Austria Bihr is also now selling its
full ranges of apparel and accessories
and is additionally opening up full
product range distribution to the
Czech Republic, Slovakia and Slovenia.
Christophe Piron went on to say that
"we are very pleased to be opening
our new offices in Germany, Austria,
the Czech Republic, Slovakia and
Slovenia. We can accelerate our
current growth with an expansion of
our geographical presence, which is an
important measure to provide our
customers and vendors with an even
better service".
Founded in 1975 by industry legend
Cyrille Bihr, Bihr Distribution is part of
the 2 billion Euro turnover
Kontich/Antwerp based Alcopa Group
that traces its origins in the automotive
and motorcycle business back to 1937
when Albert and Constance Moorkens
10
started their motorcycle distribution
business.
Bihr has over 40,000 sq m of
distribution space in total in France
and Spain, is now active in 15
European countries, employing 400
INTERNATIONAL DEALER NEWS - AUGUST/SEPTEMBER 2019
people and selling some 300 brands
and 200,000 items to up to 14,000
active dealer accounts. Bihr says it can
supply almost all European motorcycle
dealers within 24 hours.