International Dealer News IDN 149 June/July 2019 | Page 16
news ROOM
HEFRA Batteries
BRIEFS looking for dealers
and distributors
NEWS
DEALERS &
DISTRIBUTORS
WANTED
BikeNord is celebrating 10 years in new
premises at Teknikvägen, Sweden, by
opening a new John Doe (XTM/Kevlar
riding apparel) brand store. BikeNord also
distribute Remus exhausts (Austria),
Davida helmets (UK), and Zandona
protective clothing (Italy) among others.
The Motorcycle Industry Council
(MIC) in the United States has re-
elected well known motorcycle
advocate Paul Vitrano of Indian
Motorcycle/Polaris Industries as its
chairperson, Chuck Boderman of
Honda as vice chair and Jim
Woodruff of National Powersport
Auctions as secretary/treasurer. The
12 directors also retained/elected
Tim Buche as MIC President and
CEO. Buche has served as the leader
of the MIC’s staff since 1996. Jeff
Brown of EagleRider motorcycle
rentals and Tim Calhoun of Helmet
House were recently elected new
members of the board. Established
in 1914, the MIC HQ is in Irvine, CA.,
with a government relations office
in Washington, D.C.
In May MV Agusta announced that the
planned new Superveloce 800 Serie Oro
would go into production "soon", with
the first 300 due for delivery to dealers in
March 2020. Described as a
"combination of 1970s flair and modern
technology", it will have a steel trellis
chassis, 148 hp inline-3 cylinder 799 cc
engine, 6-speed gearbox, triple-exit
exhaust and TFT dashboard. Pre-orders
are being taken at dealers or online.
Part of the ECOBAT Battery
Distribution Division, said to be the
largest distributor of batteries in
Europe, HEFRA Batteries is currently
expanding its motorcycle department.
HEFRA distributes batteries, chargers
and boosters from its headquarters
and warehouse in Rotterdam.
Keeping over 300,000 batteries in
stock at any time, HEFRA says
it is able to "distribute small
or large shipments
throughout Europe and
worldwide on a daily basis.
We are known for our high
stock availability, over 99%
fill rate, brand range and
technical knowledge".
With over fifty years of
experience in the battery
industry, HEFRA says it has
"all the specialist tools
needed to advise and supply
any requirement of batteries
and accessories".
With VARTA, SKYRICH, DEKA,
ODYSSEY, NOCO and private label
VMF and LUCAS in its portfolio, HEFRA
has told IDN that it is looking for
dealers and distributors in
Europe to increase its network.
HEFRA is part of the ECOBAT Group,
the largest manufacturer of lead acid
batteries worldwide that also operates
a European battery scrap collection
business, which recycles 120 million
used batteries a year.
The dealer/distributor contact is Jan
Belder - [email protected].
www.hefra.nl