International Dealer News IDN 149 June/July 2019 | Page 12
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Surflex 70th anniversary
Italian clutch specialist Surflex will
celebrate its 70th anniversary this year
as one of the oldest and best known
clutch manufacturers.
From the start the Surflex vision was to
provide "the whole range of
components and assemblies and to
undertake all processes in-house at
Surflex, from design to machining.
Indeed, as soon as the company was
founded, a permanent research
department was opened, which over
the years has developed many
important technologies, including
organic and sintered material for
linings".
Surflex sintered products result in
high density golden surfaces that
can reach higher temperatures and
bear the heat for longer than the
other kinds of friction materials - so
they are perfect for heavy duty use
in race and top performance bikes.
BMW and Guzzi sintered clutches
have been Surflex best sellers all
over the world for years. Also
available for trial bikes.
Surflex offers three groups of friction
materials - organic, semi-metallic and
sintered - which means it is able to
offer a solution "tailored for every
single use in a really vast range".
"More than one hundred mixtures are
available in order to meet specific
requirements, such as race, touring,
enduro or trial use, for bikes of any
displacement. Some are designed to
work dry, others in an oil bath, in one
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INTERNATIONAL DEALER NEWS - JUNE/JULY 2019
Semi-metallic materials are more
resistant mixtures and are devoted
to harder conditions, for instance in
stressed centrifugal weights.
plate, multi plate or centrifugal
clutches in contact with steel or
aluminium components, where
abrasion must be reduced to the
minimum level".
www.surflex.it
Helmet 28 adds
Blauer HT
Specialist UK based European
distributor Helmet 28 has
followed up its deal to sell the
French Racer gloves programme
(IDN April/May) with UK
distribution of the Italian
motorcycle helmet and clothing
brand Blauer HT.
Helmet 28 are one of the fastest
growing distributors in the
market and now have six leading
brands, having added prestigious
Italian clothing and helmet
brand Blauer HT to their roster.
Blauer HT (Hi-Tech) is known for
its high-end technical products
"that encompass leading fashion
in a way that is rarely seen in the
motorcycle sector, owing much
to the origins of their parent
company - premium fashion
house Blauer USA," says George
Richardson, CEO of Helmet 28.
FGF in Italy are now the majority
shareholder in Blauer USA,
whose turnover last year was
60m euro from fashion and 2.8m
from motorcycle. Blauer USA
designs and sells high-end
fashion across Europe and its
recent move into a new line of
products for the motorcycle
sector is intended to "provide a
new approach to CE approved
jackets and takes inspiration
from their fashion routes".
"Blauer HT has all the
ingredients to shake up the
market and inject a new look for
fashion and quality into the
motorcycle industry," says
Richardson. "There is a growing
trend in our market for
motorcycle clothing that doesn't
look like typical, traditional,
mainstream motorcycle riding
apparel - riders are looking for
something different, they are
DEALERS
WANTED
looking for something more -
and Blauer HT ticks those
boxes."
Described as being "perfect for
on and off bike wear", the
Blauer range combines
protection and weatherproofing
with styles drawn from the
contemporary street wear and
'Alt Moto' markets. In addition
to jackets, the range includes
innovative riding sweatshirts
that feature water and
windproof membranes (EU
2016/425 certified) and
detachable EN 1621-1:1997
protectors in addition to popular
open and full-face helmet styles
and Blauer HT gloves.
Richardson went on to say: "Our
mantra here at Helmet 28 has
always been to find products
that offer our dealers something
different, something new that
stands out from the crowd. In
Blauer we have just that - all the
ingredients to shake up the
market and inject a new look for
fashion and quality in the
motorcycle industry."
www.helmet28.com
www.idnmag.com